SJ Personnel is a Geelong-based business that provides human resources and recruitment for businesses and career and resume services for job seekers. They have been a GOOP Digital client since 2021 when we transferred their original site to our management to improve their Google rankings.
Challenge
Approach
After GOOP Digital successfully improved how the original site ranked in Google the team at SJ Personnel sought a refresh to add more of their team’s personality to their website. So in 2023 the first order of business was giving SJ Personnel a new brand look and a new logo. From there, we redesigned the website in line with their new look. We also added content throughout the site to be more user friendly.
Results
SJ Personnel’s new look is much more light and fun. The newly upgraded website now has a more modern look and feel. Additionally, despite being in a competitive industry and location of focus, the website is ranking very well at 92% visibility on Google.
"We absolutely love the new logo concept. "
