Pool Barrier Inspection Services provides VBA-qualified spa and swimming pool fence and barrier inspections and certifications. They are based in Geelong but service surrounding areas and further afield. The client’s previous website had good content but was lacking in a few areas that could greatly improve usability and SEO and provide a lot of opportunities for new clients.
Challenge
Approach
We wanted to give the new site a clean design, a modern feel, more quality images, and various design elements to enhance the look and allow for easy consumption of information. We also saw that adding additional pages for certain content marketing features and purposes can help promote the business and the great work that they do.
Results
Other than having SEO in the copy, we also created a News and Projects page for the different locations that Pool Barrier services and be able to rank in Google for those locations. Furthermore, it was important for the business’ five-star rating, comprised of almost 50 reviews on Google (as of August 2023), to be shown on the website, so we added a Google reviews plugin as well. Shortly after going live, the overall rankings improved to 91% visibility.
"It has been great dealing with Karl, Amanda and the team at GOOP Digital for all our digital needs at Pool Barrier Inspection Services. The new site went live and I've already started seeing results. Thanks GOOP."
