Mcpherson Masonry stands as a beacon of quality and craftsmanship in the masonry industry within Geelong, the Bellarine Peninsula and the Surf Coast. They were looking for a website to showcase their work to potential new customers.
Challenge
Approach
The GOOP Digital team started by designing an attractive and dynamic website. It was then custom-developed using SEO best practices. Content was added to the website in a user and search engine-friendly manner.
Outcome
Within weeks of being live, the website had a Google visibility rating of 85%, and of the 297 keywords, 165 were in position 1. Already, they were enjoying keywords with Google featured snippets (which have a 30% higher click-through rate than ordinary search results).
