CMG Steel Frames specialises in domestic and commercial lightweight steel construction projects, from design to engineering, project management and installation. Large-scale projects include framing and facade work for the Melbourne Convention Centre, Westside Place and Spring Street. In 2018, the website developers at Goop Digital were approached to design and develop a sleek, modern responsive website, and recently in 2020, we were engaged to deliver a branding package as well as a website upgrade.
Challenge
Approach
CMG Steel Frames reengaged the skills and expertise of the GOOP Digital team in 2020 to develop a rebrand for the business, including a new modern logo and style guide. Simultaneously, our team underwent a website upgrade for the CMG site, in order to reflect the scale and professionalism of the business online.
Results
CMG Frames now carry a clean, modern and refined brand that communicates the high quality standard of the work they complete. Their new website is functional, easy to use and attractive, shining a spotlight on their impressive projects for clients across Melbourne. Their brand style guide gives them the guidelines and rules to follow when it comes to their brand identity and they are able to effectively reach and communicate with clients both existing, past and potential.
