Geelong SEO web development, making your business prominent in Google for what you do, where you do it
SEO stands for Search Engine Optimisation and at GOOP, it’s a core element of what we do! SEO means optimising your web presence – namely, your website – by making it more attractive to search engines – namely, Google!
There are a number of elements to SEO but this month we’re talking specifically about one of the major elements – SEO copywriting. Is the text content on your website optimised? Who should write the copy? What should it include?
Let’s remember Google is largely a text-based search, so your website NEEDS text content in order to be found!
In saying that, would your existing website pass our SEO test?
Firstly, what does that mean? At GOOP, we use software to determine how websites are performing in Google for their core set of keywords, which relate to their products and services. The test shows the position of any given keyword in Google’s search results list and an overall percentage for your website’s visibility.
SEO is about more than just words, though. Words are IMPORTANT but so are links, meta data, design and more! If your website doesn’t explicitly state your geographic location on every page, include relevant links within the site, back-end meta data and a Google-friendly design, your site would not pass our SEO test. We’d happily review your current site to see if it complies with Google’s parameters.
Because if Google doesn’t love your site then it doesn’t really matter who does, because no-one new is seeing it.
Unless there are extenuating circumstances, we pass websites at 75%. It’s the benchmark for GOOP sites, but even if you don’t have a GOOP site we can run this test and show you how your website is performing in terms of capturing your target audience via relevant Google searches. All you need to do is ask.
Who should write the content for your website?
If you want your website to be highly visible in Google’s search results, you need a professional SEO copywriter to write the content on your website.
Something to keep in mind here – SEO should not be an external or extra website service, it should be included in the core of your website build.
Our SEO copywriters are trained and skilled at including keywords within relevant content about your business and its products/services. There are strict parameters around how many times you should mention a keyword, cross-promoting, linking and then working these factors into content which is not only relatable but compelling for your target audience. Remember, it’s not just words. Anyone can put keywords on a page but that doesn’t create a recipe for ranking success. It’s about how you combine the words, in what order, which ones you link and how many times you should link them and where you link them to. To do it effectively is actually an art.
And not just that, but our keyword research and SEO copywriting is included in the cost of your website. We include it from square one, it’s not an afterthought or an extra.
You tell us about your business and we’ll tell Google how to find you.
We are based in Geelong, but offer SEO web development Australia-wide. Contact us for further SEO-demystification.