Each GOOP team member helps build a specific piece of the puzzle that makes up your website
It takes a team of tradespeople to build a house. The process starts with an architect who plans and designs the layout of your house based on your needs. The architect will provide you with a detailed plan so you understand the structure of your house, including how many rooms you will have and their layout.
Once you’ve agreed on the plan your house is built in stages. First, the concreters pour the slab, preparing the foundation your house will be built on. Then the frame goes up, and so on. Each stage requires a different skill-set from different tradespeople – carpenters, electricians, plumbers and more. They all contribute to the final product, which should be a structurally sound and functional building.
Would you hire just one or even two people to build your house from start to finish?
When you pay money for an asset you expect a team of professionals to ensure each component complies with the relevant standards, combining aesthetics with functionality.
Building a website is no exception. A good website is built by a team of people who are experts in their area. A one-person web developer cannot provide all the components that make a website work – research, strategic planning, Search Engine Optimisation (SEO), copywriting, design, development, reporting and ongoing support.
The GOOP team is made up of individuals who can perform the specific tasks needed to build a website that works.
Our team includes:
Researcher/strategist
This person is responsible for compiling all the information about a business including their products and services, contact details, competitors, websites and designs they like, and much more. This helps our team understand how you want your website to look, feel, read and function.
They are also responsible for conducting strategic research into the highest searched keywords (using a proven process) relevant to the businesses product and service offerings. The keyword list will be used by our copywriters when they write the SEO content on your site.
Part of the strategy includes building a sitemap for your website. This shows how your site will be structured – main menu pages, sub-menu pages, and in what order. It shows the hierarchy of the essential features to appear on your website.
Our strategist follows up with the client to make sure we have all the information and materials we need including your forms, logo, collateral, photos, and more.
This process is vital in helping to set the foundation your website will be built on!
Copywriters
Our copywriters are trained in how to write copy that is genuine, reflects the feel of your business, promotes the image you want to your targeted audience, and includes keywords and your geographic location for Search Engine Optimisation (SEO).
All GOOP copywriters use the same process to ensure our sites rank in Google consistently well. Part of the copywriting process is adding meta data to each page on your website to optimise individual pages for SEO.
Designers
GOOP designers understand how to represent the core offerings of your business visually and in a user-friendly way for the online environment.
They keep up with the latest website design trends including responsive web design, which is fast becoming the standard. Our designers work to simple and effective design principles – clear phone numbers and addresses on every page of your website for retail businesses are just some of the simple elements we incorporate.
Developers
Our web developers take the content and design and make them function across various platforms – phone, tablet and desktop devices. Each website is custom built to suit the needs of the client, their business, products and services.
Maintenance
Once your website is live, this is really when the fun begins! Our team provides ongoing maintenance and support for your business to make the most of your asset. We can provide training to teach you how to use the essential features of your website, including how to blog on your website, how to resize images correctly, how to update content on your pages, and more. We have a library of instructional documents we can send clients or talk you through what you need to do. If you get stuck, we are only a phone call away for help.
Part of our team’s commitment in maintaining your website includes running backups, ensuring your Content Management System (CMS) and security is up-to-date, and much more.
Reporting
We base what we do on data, evidence and proven processes. Reporting is an essential part of the process to ensure your website is working for you and your business.
Once your website is live, we submit your sitemap to Google in order for your sites pages to be indexed. Approximately six to eight weeks after your site goes live we will run a report on how your website ranks in Google, you will receive this report with instructions on how you can maintain your ranking and even boost it.
We are based in Geelong, servicing small businesses in Ballarat, Bendigo, Perth, and more across Australia. Please contact us to discuss how our team can build you a website that works!