Google has recently updated its Search Quality Raters Guidelines which it uses to fine-tune how websites appear in Google’s search results. While this update doesn’t directly affect rankings it provides insight into what Google values most—helpful, trustworthy content and sites free of spam.
What’s new in Google’s guidelines?
The latest update focuses on identifying and preventing spam making sure the search results people see are high-quality and useful.
Google also added more examples to help its quality raters assess websites better. Here’s a quick summary of the changes:
- Adjustments to align with Google’s Web Spam Policies.
- Clearer instructions on how raters should evaluate pages.
- Minor updates, like removing outdated info and fixing typos.
While these updates are aimed at Google’s raters it gives us a good insight on the kinds of websites and content Google wants to rank higher.
Does this matter for your website?
Google’s quality raters don’t directly control rankings, but their feedback helps Google improve its search algorithms. By understanding these guidelines we can create websites and content that meet Google’s standards. This means avoiding spammy practices, focusing on valuable SEO-optimised content and ensuring your website delivers a great user experience.
At GOOP Digital, our job is to help businesses like yours navigate these updates. Whether it’s creating SEO-friendly websites or improving your site’s content we’ll ensures your site aligns with Google’s priorities and gives you the best chance of ranking on Google.
Here’s what you can do
- Avoid spammy tactics like keyword stuffing, hidden text, using irrelevant keywords to manipulate rankings.
- Avoid creating low-quality content just to fill pages. Focus on creating valuable content that answers your audience’s questions and solves their problems.
- Ensure your website is mobile-friendly with responsive design so it looks great on any device.
- Use clear headings and structure to make your content easy to read. Break up text with bullet points and subheadings etc.
- Add unique content to each page. Avoid duplicating the same content across multiple pages.
- Include trust signals like customer reviews, testimonials or accreditations. Google values websites that demonstrate expertise and trustworthiness.
- Optimise images by using proper alt text
- Write for humans first and Google second.
If you’re unsure how your website stacks up reach out to us, we can assess your site’s performance and suggest ways to improve. Stay proactive and follow Google’s best practices and your website will be well positioned to succeed on Google.