In the olden days, keeping track of your competitors was easy. You’d open the Yellow Pages, flick through the local paper, or listen to the radio. Times have changed, and today, staying ahead means looking online. If you’re a tradesperson wondering what your competitors are doing, the answer is simple: search like a customer would.
Search like your customers do
To see what your competitors are up to, put yourself in a consumer’s shoes. Open Google and type in what you do and where you do it. For example:
- “plumbers Geelong”
- “electricians Snug”
- “home renovation Jan Juc”
- “EV Charger installation Torquay”
The search results will instantly show you who’s visible online and who your real competitors are. If your trade website doesn’t appear—or ranks poorly—it’s a clear sign that you’re missing out on valuable business.
Why does this matter for tradie websites?
Your potential customers are searching online every day. If they can’t find you but can see your competitors, guess who gets the call? A well-built tradie website with strong SEO ensures that your business shows up when it counts.
Here’s what you should check when searching for your competitors:
- Website design: Is their website modern, fast, and easy to use?
- Services listed: Are they showcasing all the services they provide?
- Customer reviews: Do they have positive reviews boosting their credibility?
- Contact details: Is their contact information easy to find?
- Google My Business (GMB): Are they listed on Google Maps and business directories?
What if you’re missing from search results?
If your business doesn’t appear when you search, it’s time to act. A professionally designed trade website optimised for search engines can make all the difference. By focusing on local SEO, relevant keywords, and customer-friendly design, you can close the gap and beat your competitors online.
Ready to outshine your competition?
At GOOP Digital, we specialise in creating high-performing tradie websites that help businesses rank higher, attract more customers, and drive real results. Contact us today to get your business back in the game!