Ever get that phone call: “Hi, just letting you know your website’s performance is… well, not good.” Or maybe it’s the constant pop-ups, online forms, and promises to “boost rankings” that leave you wondering, “Wait… is there something wrong with my website?”
If that sounds familiar, you’re not alone. In today’s digital landscape, a website isn’t just a marketing asset; it’s your online storefront, your first impression, and, for better or worse, your reputation. Fortunately, we’ve got a simple, 10-second test to help you figure out if your website is really pulling its weight.
The 10-second free test to find out if your website sucks
No complicated analysis tools or paid consultations are needed here—just a quick search on Google. This test takes seconds and gives you a good indication of where your site stands. Here’s how it works:
Head to Google
Yes, the all-seeing search giant will be your litmus test here.
Search for what you do and where you do it
For example, if you’re an electrician in Snug, Tasmania, type something like “electrician Snug.” Or, if you’re a commercial electrician in Hobart, try “commercial electrician Hobart.” This is what potential clients would likely search for when they need your services.
Look at the results on Google’s home page
Now, pay close attention: Is your business on the home page? Are you in the top half of that page? If yes, bravo to you. You are already winning. If the answer is “no” to either question, you may have a problem.
The verdict
If you’re not seeing your business on that first page, well… it’s safe to say your website needs a little help. Remember, as the saying goes, “If you want to hide a dead body, put it on page 2 of Google.”
Why this test works
This quick search test is all about visibility. In digital marketing, appearing on the first page of Google for relevant searches is a powerful indicator of your website’s health. Websites that show up at the top are well-optimized, updated, and relevant to the user. If you’re not there, it could mean your website is struggling with:
Poor SEO (Search Engine Optimisation): Search engines rely on keywords, content quality, and relevance. If your website isn’t showing up, it may lack the optimisation needed to rank well.
Slow loading speed: Too slow websites often rank lower because search engines know users want quick results.
Outdated design and user experience: A clunky, hard-to-navigate website might drive people away, increasing your bounce rate and decreasing your visibility.
What to do if your website needs help
If your website isn’t making it onto the first page, don’t panic—there are solutions! Here are some steps to help you climb those rankings and make sure your website isn’t holding you back:
Invest in SEO: Effective SEO goes beyond basic keywords; it includes local SEO, meta descriptions, backlinks, and high-quality content. This will help your site become relevant and trustworthy in Google’s eyes. Call professionals with a track record of success in SEO and who can also demonstrate ongoing SEO success.
Improve loading speed: A slow website frustrates users and hurts rankings. Optimise images, enable caching, and consider upgrading your hosting provider to boost speed.
Revamp the design: Consider an update to ensure your website is easy to navigate, visually appealing, and mobile-friendly—Google prioritises sites that perform well on mobile devices.
Why getting help is worth it
A strong website isn’t just about showing up on Google. It’s about ensuring potential customers find you first and stick around once they do. If you’re noticing a lack of visibility, GOOP Digital can help optimise your website to ensure you’re hitting the mark regarding performance, visibility, and user experience.
So, if your website didn’t pass the 10-second test, it might be time to take action. Don’t let potential customers go to your competition because they couldn’t find you. Contact GOOP Digital today, and let’s get your website back in the game!