Blogging on your website is one of the most effective things you can do to market your small to medium-sized business online and increase your website’s visibility in Google’s search results.
With that in mind…
Are you blogging on your website?
You must be doing it in order to gain the benefits! We add a blogging functionality to GOOP websites as standard practice because we know it’s an incredibly powerful online marketing tool. We recommend blogging before social media because with social media, what’s there today is not visible next week. Content you add in a blog post on your website archives over time and the value of it remains on your website forever. If you’re using Facebook, Twitter, Google+, etc. – great. But take a step back and start blogging. Then you can promote your blogs on social media!
Are you blogging effectively?
Blogging effectively means you are marketing each product and service you offer and adding relevant keywords combined with your geographic location to capture your target audience in Google.
Having a strategy helps you blog effectively. A plan will ensure you cover off each product and/or service on your blog throughout the year. You can add topical blog posts and special promotions in between, but plan for one strategic blog post which is Search Engine Optimised (SEO). This means using keywords combined with your geographic location to capture people searching for your products and services in your area, i.e. commercial photographer Geelong.
Are you measuring your success?
Start with a blogging “baseline” – where does your website come up in Google’s search results when you search for your own keywords combined with your geographic location? Middle of page one, bottom of page two…? The results will give you something to work towards! If you are on the bottom of page two for one of your main products/services, add an informative and keyword-focused blog post and monitor to see if the position changes. However, don’t search daily or always from the same computer because Google can track your IP address and will start showing you what it thinks you want – not authentic results.
Another way to measure the success of blogging is to check your website’s Google Analytics! Is your website getting more traffic? Are blog posts popping into your top “Landing Pages”?
Do you need assistance?
We want all GOOP clients to blog consistently and effectively on their website! We know how effective it is to market your business and boost your visibility in Google. Therefore we want to empower you with the know-how to add blog posts yourself. Adding blog posts yourself is free, you just have to make time to write them. However, we offer a variety of services to help with blogging depending on your needs:
- Blog training – book an hour’s session and we will determine your skill level and work from there to show you how to add blog posts and how to market your business effectively online.
- Blog writing (SEO strategic) – GOOP can research, write and upload monthly blog posts to your website for you! This service includes quarterly keyword reports to judge effectiveness of blogging.
- Online marketing plans – GOOP provides 12-month online marketing plans which includes blogs, eNewsletters and social media planning. This is the ultimate comprehensive online marketing plan considering all relevant platforms and topics for 12 months!
If you would like further information and pricing about the above services, please contact the office on (03) 5222 4220.