Power Friending: Demystifying Social Media to Grow Your Business
Published by Penguin Group (USA)
2010.
Amber Mac is a strategist, speaker, author and journalist with extensive online experience. As co-founder of agency MGImedia.ca her team has managed social media initiatives for Tony Robbins, Canada Goose, Rogers, the American Dental Association amongst others. As a new media journalist, she currently hosts net@night with tech guru Leo Laporte.
A recent webinar by Amber on social media cemented my beliefs about the following:
- blogs and social media posts are essential in today’s online market
- be engaging when you write your blog
- blogs allow us to build credibility and awareness
- your website is your asset, blog regularly to increase your content
- add ‘how to’ content for your product, blogs are a great way to educate and entertain your customers
- most of our website content remains relatively static, consumers will look at your blog for your most up to date content
- it must be objective focused, don’t blog just because your competitors are. Stick to your objectives and ensure your business keeps its authenticity
- don’t measure your social media for an immediate ROI, but rather as an ROE (return on engagement) – it should increase your businesses awareness/branding and thus, long term increase your sales.
My copy is yet to arrive in the post, I will keep you posted!