Geelong & Hobart web design, SEO agency and online marketing experts

GOOP Digital custom builds search engine optimised responsive websites and provides paid Ad campaigns, both Google Ads and Social Ads. We also offer organic social media management, brand and logo packages, marketing strategies, and support small business owners to get online and get noticed.

Our website and search engine optimisation SEO agency is Geelong-based, regionally focused and results-driven. We service nationwide, making authentic website design and development services accessible to all small business owners.

We avoid jargon and keep things simple for our clients because no one has time for complex content management systems, intricate social media strategies, automated support systems and impersonal service.

When you choose GOOP Digital, you get fluid websites, flexible social media packages and real people at the other end of the phone. We’re approachable because it’s the personal touch that counts.

And just because we’re a website company doesn’t mean we dismiss traditional marketing approaches. Our graphic artists love to create and are just as content creating business cards, postcards and booklets as they are when working on another stunning website. They’ve also received acclaim for the best business logo designs in Geelong.

Digital marketing doesn’t have to give you a headache. We provide web design to Geelong and Hobart business owners – in fact, business owners anywhere -who need to stand out from the crowd, but our web designs have substance because our designers work in a team that includes developers, SEO copywriters and online strategists.

We're approachable

We don't baffle you with web jargon, we pride ourselves on being honest and transparent communicators, and we care about providing personal service that's tailored to your small business.

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We're authentic

We're regionally focused, with a strong commitment to community and charity, and we provide ongoing service and support to our clients.

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We have the solution you need to drive business

We're accountable for the work we do and the promises we make, we focus on organic results with long-term benefit rather than short-term gain, we level the playing field for small business owners and have been doing so since 2007.

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Get a real return on investment

We de-code digital marketing and give you honest no-nonsense advice on what you are doing right and what you need to change. We use the power of data and metrics to prove our value to you. We get that sales and leads are your currency and want to deliver that every time.

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  • 90%

    of clients are on the home page of Google for main keywords

  • 97%

    of clients get the majority of traffic from Google search

  • 86%

    of clients get the majority of traffic from mobile devices

  • 100%

    of clients receive an annual review and recommendations

Small businesses we work with

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Our Services

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📞 Plenty of calls and steady leads - exactly what we like to hear.

We recently received this feedback from one of our Google Ads clients after sending through their latest report:

“Thanks for the report, all good here, plenty of calls, leads are steady.”

Effective Google Ads management is about more than clicks and impressions. It’s about reaching the right audience, generating relevant enquiries and turning search activity into calls, leads and new business opportunities.

Great to hear the campaigns are continuing to deliver. 🙌

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Open post by goopdigital with ID 17932672485167450
📞 Plenty of calls and steady leads - exactly what we like to hear. We recently received this feedback from one of our Google Ads clients after sending through their latest report: “Thanks for the report, all good here, plenty of calls, leads are steady.” Effective Google Ads management is about more than clicks and impressions. It’s about reaching the right audience, generating relevant enquiries and turning search activity into calls, leads and new business opportunities. Great to hear the campaigns are continuing to deliver. 🙌

🔨 Quality craftsmanship deserves a well-crafted website.

Tremul Constructions specialises in custom home building across Torquay, Geelong and the Surf Coast. We developed their website to showcase their stunning homes while helping potential clients find their building services online.

Through custom WordPress development, mobile-friendly design and SEO optimisation, our team created a professional website that puts their projects front and centre. The result is a website that makes it easy for potential clients to explore their services and see the quality of their work.

A strong online presence is about more than appearance. It`s about bringing together design, functionality and search visibility to help Tremul Constructions attract new clients and grow.

🏡 Explore their website: https://zurl.co/Bk12C

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Open post by goopdigital with ID 18429203464147857
🔨 Quality craftsmanship deserves a well-crafted website. Tremul Constructions specialises in custom home building across Torquay, Geelong and the Surf Coast. We developed their website to showcase their stunning homes while helping potential clients find their building services online. Through custom WordPress development, mobile-friendly design and SEO optimisation, our team created a professional website that puts their projects front and centre. The result is a website that makes it easy for potential clients to explore their services and see the quality of their work. A strong online presence is about more than appearance. It's about bringing together design, functionality and search visibility to help Tremul Constructions attract new clients and grow. 🏡 Explore their website: https://zurl.co/Bk12C

What does it take to run a successful Google Ads campaign? 🔎

Google Ads involves more than choosing a budget, selecting a few keywords and switching your campaign on.

Clear goals, relevant keywords, effective targeting, strong ad copy and accurate conversion tracking all play an important role in reaching potential customers and generating meaningful results.

Our experience with Google Search Ads and remarketing has shown us the importance of ongoing monitoring, testing and optimisation in helping businesses make the most of their advertising budgets.

That`s why we think it`s important for businesses to understand what goes into a successful Google Ads campaign, beyond the initial setup.

📖 Our latest blog explores the key elements of a successful campaign and why ongoing management matters: https://zurl.co/0rDys

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Open post by goopdigital with ID 18125238218485428
What does it take to run a successful Google Ads campaign? 🔎 Google Ads involves more than choosing a budget, selecting a few keywords and switching your campaign on. Clear goals, relevant keywords, effective targeting, strong ad copy and accurate conversion tracking all play an important role in reaching potential customers and generating meaningful results. Our experience with Google Search Ads and remarketing has shown us the importance of ongoing monitoring, testing and optimisation in helping businesses make the most of their advertising budgets. That's why we think it's important for businesses to understand what goes into a successful Google Ads campaign, beyond the initial setup. 📖 Our latest blog explores the key elements of a successful campaign and why ongoing management matters: https://zurl.co/0rDys

💻 What does a modern business website need in 2026?

A good website needs to do more than look professional. It should make your business easy to find, your services easy to understand and your website easy to use.

Clear navigation, mobile-friendly design, useful content, SEO, schema markup and AI search visibility are all important considerations for small and medium-sized businesses looking to strengthen their online presence.

Through our experience in website design, development and SEO, we understand how important it is for these elements to work together. As search technology and customer expectations continue to evolve, our team keeps researching and adapting our approach to help businesses maintain an effective online presence.

But what should your business be focusing on in 2026?

Our latest blog explores nine essential features of a modern business website and why they matter.

📖 Read the blog: https://zurl.co/7jkxI

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Open post by goopdigital with ID 18095866628480072
💻 What does a modern business website need in 2026? A good website needs to do more than look professional. It should make your business easy to find, your services easy to understand and your website easy to use. Clear navigation, mobile-friendly design, useful content, SEO, schema markup and AI search visibility are all important considerations for small and medium-sized businesses looking to strengthen their online presence. Through our experience in website design, development and SEO, we understand how important it is for these elements to work together. As search technology and customer expectations continue to evolve, our team keeps researching and adapting our approach to help businesses maintain an effective online presence. But what should your business be focusing on in 2026? Our latest blog explores nine essential features of a modern business website and why they matter. 📖 Read the blog: https://zurl.co/7jkxI

🔗 Not all backlinks are good for your website!

Google`s recent Spam Update is a reminder that backlinks (links from other websites to yours) can affect your search rankings.

But there`s a difference between genuine backlinks and spammy ones!

✅ Quality backlinks from relevant, trustworthy websites can support your SEO and search visibility.

❌ Dodgy backlinks designed to manipulate Google rankings, such as purchased links or artificial link networks, can put your website at risk of losing visibility.

The good news? Having a spammy website link to yours doesn`t automatically mean you`ll be penalised. Google works to identify and ignore these links.

However, if your business is deliberately using questionable backlinks to manipulate rankings, your website could be affected.

💡 The bottom line? A few links from genuine, trustworthy websites are generally more valuable than hundreds of questionable ones. Focus on building relevant connections that make sense for your business and your customers.

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Open post by goopdigital with ID 18158941033513518
🔗 Not all backlinks are good for your website! Google's recent Spam Update is a reminder that backlinks (links from other websites to yours) can affect your search rankings. But there's a difference between genuine backlinks and spammy ones! ✅ Quality backlinks from relevant, trustworthy websites can support your SEO and search visibility. ❌ Dodgy backlinks designed to manipulate Google rankings, such as purchased links or artificial link networks, can put your website at risk of losing visibility. The good news? Having a spammy website link to yours doesn't automatically mean you'll be penalised. Google works to identify and ignore these links. However, if your business is deliberately using questionable backlinks to manipulate rankings, your website could be affected. 💡 The bottom line? A few links from genuine, trustworthy websites are generally more valuable than hundreds of questionable ones. Focus on building relevant connections that make sense for your business and your customers.

Noticed a delay in your Google Search Console data? 🔎

Google Search Console has recently experienced reporting delays, meaning your latest website performance data, including search impressions, clicks and keyword performance, may take longer than usual to appear.

💻 The good news? Delayed reporting doesn`t necessarily mean there`s an issue with your website or Google rankings.

So, if you`ve noticed gaps in your recent SEO data, these reporting delays may be the reason!

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Open post by goopdigital with ID 18383967619238370
Noticed a delay in your Google Search Console data? 🔎 Google Search Console has recently experienced reporting delays, meaning your latest website performance data, including search impressions, clicks and keyword performance, may take longer than usual to appear. 💻 The good news? Delayed reporting doesn't necessarily mean there's an issue with your website or Google rankings. So, if you've noticed gaps in your recent SEO data, these reporting delays may be the reason!

Let's chat about your next project

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