Geelong & Hobart web design, SEO agency and online marketing experts

GOOP Digital custom builds search engine optimised responsive websites and provides paid Ad campaigns, both Google Ads and Social Ads. We also offer organic social media management, brand and logo packages, marketing strategies, and support small business owners to get online and get noticed.

Our website and search engine optimisation SEO agency is Geelong-based, regionally focused and results-driven. We service nationwide, making authentic website design and development services accessible to all small business owners.

We avoid jargon and keep things simple for our clients because no one has time for complex content management systems, intricate social media strategies, automated support systems and impersonal service.

When you choose GOOP Digital, you get fluid websites, flexible social media packages and real people at the other end of the phone. We’re approachable because it’s the personal touch that counts.

And just because we’re a website company doesn’t mean we dismiss traditional marketing approaches. Our graphic artists love to create and are just as content creating business cards, postcards and booklets as they are when working on another stunning website. They’ve also received acclaim for the best business logo designs in Geelong.

Digital marketing doesn’t have to give you a headache. We provide web design to Geelong and Hobart business owners – in fact, business owners anywhere -who need to stand out from the crowd, but our web designs have substance because our designers work in a team that includes developers, SEO copywriters and online strategists.

We're approachable

We don't baffle you with web jargon, we pride ourselves on being honest and transparent communicators, and we care about providing personal service that's tailored to your small business.

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We're authentic

We're regionally focused, with a strong commitment to community and charity, and we provide ongoing service and support to our clients.

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We have the solution you need to drive business

We're accountable for the work we do and the promises we make, we focus on organic results with long-term benefit rather than short-term gain, we level the playing field for small business owners and have been doing so since 2007.

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Get a real return on investment

We de-code digital marketing and give you honest no-nonsense advice on what you are doing right and what you need to change. We use the power of data and metrics to prove our value to you. We get that sales and leads are your currency and want to deliver that every time.

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  • 90%

    of clients are on the home page of Google for main keywords

  • 97%

    of clients get the majority of traffic from Google search

  • 86%

    of clients get the majority of traffic from mobile devices

  • 100%

    of clients receive an annual review and recommendations

Small businesses we work with

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🔎 Google rankings are changing, and so is the way we measure SEO success.

Keyword rankings, organic traffic, search visibility and website conversions all help tell the story of how well a website is performing in Google. But relying on a single ranking number is becoming less reliable.

Google results can now vary depending on location, device, search history, personalisation and timing, while third-party ranking software is also finding it more difficult to consistently access Google’s search results. 

At GOOP, we’re keeping a close eye on these changes and adapting how we interpret SEO data. Keyword rankings still matter, but we’re increasingly looking at the bigger picture: ranking trends, Search Console data, organic traffic, enquiries and conversions.

Our blog explains what’s changing and what it means for businesses measuring their SEO performance. 

📖 Read the blog: https://zurl.co/mhXoT
💻 Is your website still doing its job?
A good business website should make your services easy to find, your website easy to navigate and your business easy to contact. If it doesn’t, it could be time for an update.
Slow load times, poor mobile usability, outdated content, confusing navigation and weak SEO are all signs that your website may no longer be supporting your business as well as it should. 

At GOOP, our website development brings together development, design, SEO and content to build websites that help businesses get found online and turn website visits into relevant enquiries. 

Not sure whether you need a few updates or a complete website rebuild? Our blog covers seven signs your business website needs attention.

📖 Read the blog: https://zurl.co/UptpF
📸 Two photos shortlisted, one spot in the Geelong Calendar 2027! 🎉

Our very own Santosh (@santoshbistaphotos), one of GOOP's talented developers and a keen photographer, has had TWO of his photographs shortlisted for the same month in the Geelong Calendar 2027!

Both photos capture Geelong's iconic floating Christmas tree, and now it's up to the public to decide which one makes it into the calendar.

🗳️ Cast your vote and support Santosh here:  https://zurl.co/nUq6h

Congratulations, Santosh! 👏
💻 “I’m loving my website.”

Simple feedback, but exactly what we love to hear! 🙌

For Sean, we created an SEO website that brings together website development, search engine optimisation and user experience, helping his business look great online while building a stronger foundation for Google and AI search visibility.

A website should be something you’re proud to send customers to. We’re glad Sean is loving his!

Let's chat about your next project

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